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| Article Name : | | | THE ROLE OF MEDIA IN THE DEVELOPMENT OF SPORTS CULTURE | | Author Name : | | | Yeshwant Kalepwar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-287 | | Article URL : | |  | Author Profile | | Abstract : | | | The backward region like Marathwada has to face many problems in the development of sports culture. Right from 1200 A. D. Marathwada was under the rule of Khilji Tughlaq and later on from 1729 under the Nizam of Hyderabad. Up to 1948 till the Hyderabad state was emancipated Marathwada was part of Hyderabad State up to 1956.1 After state reorganization on 1 may 1960 Marathwada became an integral part of Maharashtra State. Due to this historical burden the sports culture in Marathwada region has suffered a great deal. There are many reasons for the under development of sports culture in this region of Maharashtra State. Both local games and foreign games have not been properly developed due to lack of sports culture.2 | | Keywords : | | - media
- development of sports culture
- multi dimensional and multi faceted
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